WorkDemo projectsStudies

Real builds, for businesses that do not exist yet.

We do not show client work without permission, so we built our own. Each demo site is a complete project, with a case study that opens it up: the brief, the decisions, the numbers. Then four art direction studies for the kind of brands we like to build for.

Demo projects

Fictional businesses, real builds. Open the site on your phone, then read why each part is where it is.

The Heronwater Physiotherapy demo shown on a phone and in a desktop browser

Five-page site · $299 a month

Heronwater Physiotherapy

A physio clinic, opened up. Four facts on the first screen, prices in a ruled table, and a three-step booking flow that never asks you to self-diagnose.

5 pages130 KB on a phone0.9 s on slow 4G99 Lighthouse performance

Art direction studies

Four brands we invented so we could explore a look without waiting for a client to ask for one. None of them exists, nobody commissioned them, and there is no site behind them yet. They are here to show the range.

Sculptural matte-black loudspeaker photographed in a dark studio

Norrland Audio

A hi-fi maker with sound worth staging.

Art direction study · E-commerce

Invented brand. No client, no site.

Concrete coastal hotel on a cliff at blue hour

Sørvind Hotel

A cliffside hotel that sells the silence.

Art direction study · Hospitality

Invented brand. No client, no site.

Fashion model in a billowing cobalt silk garment against black

Maren Voss

A fashion house runway, rebuilt in the browser.

Art direction study · Fashion

Invented brand. No client, no site.

Handmade ceramic vessels lit by a single light on black slate

Kawara Studio

Handmade ceramics, shot in the dark.

Art direction study · Retail

Invented brand. No client, no site.

Every one of these was built the same way.

Nine stops from the first call to launch, the same for every project. The method page walks through all of it, with what you get at each stop and what we need from you.

Yours could be next.

Tell us about the business. You get a fixed quote after one call, and it does not change unless the scope does.