| What you pay up front | $149, and that is month one of the plan. There is no build fee and no deposit. | $299, and that is month one of the plan. There is no build fee and no deposit. | $499, and that is month one of the plan. There is no build fee and no deposit. |
| What you pay each month | $149 a month, billed on the same day each month, for as long as you keep it. | $299 a month, billed on the same day each month, for as long as you keep it. | $499 a month, billed on the same day each month, for as long as you keep it. |
| Paying a year up front | $1,639 for the year instead of $1,788. | $3,289 for the year instead of $3,588. | $5,489 for the year instead of $5,988. |
| Pages included | Up to 10 pages. Every page after that is $15 a month. | Up to 20 pages. Every page after that is $15 a month. | Up to 30 pages plus a blog. Every page after that is $15 a month. |
| Custom design | Fully custom, designed for your business. No templates, no themes. The same on all three plans. | Fully custom, designed for your business. No templates, no themes. The same on all three plans. | Fully custom, designed for your business. No templates, no themes. The same on all three plans. |
| Works on a phone | Mobile-responsive, checked at phone, tablet and desktop widths. The same on all three plans. | Mobile-responsive, checked at phone, tablet and desktop widths. The same on all three plans. | Mobile-responsive, checked at phone, tablet and desktop widths. The same on all three plans. |
| On-page SEO setup | Set up at launch: a title and description for every page, clean code, sitemap submitted, Search Console in your account. The same on all three plans. | Set up at launch: a title and description for every page, clean code, sitemap submitted, Search Console in your account. The same on all three plans. | Set up at launch: a title and description for every page, clean code, sitemap submitted, Search Console in your account. The same on all three plans. |
| Contact form | One form, wired to your inbox and tested before launch. The same on all three plans. | One form, wired to your inbox and tested before launch. The same on all three plans. | One form, wired to your inbox and tested before launch. The same on all three plans. |
| Domain and launch day | We help you connect your domain, and we are on hand the day it goes live. The same on all three plans. | We help you connect your domain, and we are on hand the day it goes live. The same on all three plans. | We help you connect your domain, and we are on hand the day it goes live. The same on all three plans. |
| Revisions before launch | One round. A round is one set of notes sent together, not a trickle across a week. The same on all three plans. | One round. A round is one set of notes sent together, not a trickle across a week. The same on all three plans. | One round. A round is one set of notes sent together, not a trickle across a week. The same on all three plans. |
| How long it takes | A small site, live in one to two weeks. More pages take longer, and the quote says how long. The same on all three plans. | A small site, live in one to two weeks. More pages take longer, and the quote says how long. The same on all three plans. | A small site, live in one to two weeks. More pages take longer, and the quote says how long. The same on all three plans. |
| Hosting | Included, with SSL and daily backups. | Included, with SSL and daily backups. | Included, with SSL and daily backups. |
| Security monitoring and backups | Included. | Included. | Included. |
| Uptime monitoring | Included. | Included. | Included. |
| Content changes a month | 2 content changes a month. New hours, a price, a swapped photo. | 5 content or design changes a month. Bigger than an edit: a new section, a reworked page. | 10 changes a month, plus one written blog post. |
| A missed call | Nothing happens. You ring them back when you can. | They get a text within seconds, before they ring somebody else. | Same as Growth. |
| Where messages land | Enquiries arrive in your email inbox. | Website enquiries, texts and Facebook messages in one place, on your phone. | Same as Growth. |
| Asking for reviews | Not included. You ask when you remember. | Sent automatically after a job, so reviews arrive without you chasing them. | Same as Growth. |
| Booking a time | Not included. They call or email. | Customers book a slot themselves, with reminders so they turn up. | Same as Growth. |
| Monthly SEO report | Not included. Partner adds it whenever you want it. | Not included. Partner adds it whenever you want it. | Every month, with a 20-minute call each quarter to go through it. |
| Monthly analytics report | Not included. Partner adds it whenever you want it. | Not included. Partner adds it whenever you want it. | Every month. Visitors, top pages, and where they came from. |
| Blog and content additions | Not included. | Blog posts you write, published for you. | One written blog post a month, researched and written for you. |
| Support | Email, answered within two working days. | Email, answered within one working day. | Priority turnaround, and a 20-minute call each quarter. |
| Who owns it | You do. Hosting runs on our account while you are on the plan, and the files leave with you. | You do. Hosting runs on our account while you are on the plan, and the files leave with you. | You do. The code, the design files, the words, the domain and every account, all in your name. |
| Ending the plan early | Allowed, and it is a conversation rather than a penalty. The buyout is never more than the same site bought outright, minus everything you have already paid, so it can only get smaller the longer you stay. | Allowed, and it is a conversation rather than a penalty. The buyout is never more than the same site bought outright, minus everything you have already paid, so it can only get smaller the longer you stay. | Allowed, and it is a conversation rather than a penalty. The buyout is never more than the same site bought outright, minus everything you have already paid, so it can only get smaller the longer you stay. |
| How to leave | One line in writing ends it, any time. If a payment stops we pause the site until it clears, since we host it. The agreement puts all of it on one page, in plain words, before we start. | One line in writing ends it, any time. If a payment stops we pause the site until it clears, since we host it. The agreement puts all of it on one page, in plain words, before we start. | One line in writing ends it, any time. If a payment stops we pause the site until it clears, since we host it. The agreement puts all of it on one page, in plain words, before we start. |