Demo by Arkline· Fictional clinic, real build
Heronwater Physiotherapy, Ferrier Hill, Tarrow Bay

Come in sore. Leave with a plan.

Physiotherapy on Ferrier Hill, above the harbour. No referral needed. The first visit is 45 minutes for $115, and you leave with your plan written down: what we found, what to do at home, and how many visits we expect.

Four things people check before they book

  • No referral needed

    In most provinces you can see a physiotherapist without one. If your plan wants a doctor's note before it pays, we tell you before your first visit.

  • First visit: 45 minutes, $115

    One patient at a time, with one physiotherapist, in one room. No tax on physiotherapy.

  • Direct billing to most extended health plans

    We bill your plan at the desk. You pay the part it does not cover, usually $0 to $25.

  • Open to 7 pm, Monday to Thursday

    Friday to 5 pm. Saturday 9 am to 1 pm. Book online at any hour.

What happens at the first visit?

45 minutes, one room, one physiotherapist. The time goes like this.

  1. 10minutes

    You talk

    What hurts, when it started, what makes it worse, and what you need to get back to. We listen before we touch anything.

  2. 15minutes

    We look and test

    We watch you move and test the joint or the muscle. Then we say what we think we have found, in plain words, before anything else happens.

  3. 15minutes

    Treatment starts today

    Hands-on work, movement, or both. We explain each thing before we do it, and you can say stop at any point.

  4. 5minutes

    Your plan, on paper

    What we found, the exercises to do at home, and the number of visits we expect. You take it with you.

What to wear: shorts for a knee, hip or ankle. A tank top or loose shirt for a neck or shoulder.

What to bring: your extended health plan card if you have one, any imaging reports or the sheet from the hospital, and a list of the medicines you take. A referral only if you already have one.

Arrive 5 minutes early for the one-page form.

A wall-mounted ash wood handrail and a low wooden balance beam on a cork floor, with a rolled slate blue mat and soft window light across the wood
The rail and the beam. Each home exercise is tried here once before you take it home.

How many visits will I need?

The aim is to get better, then stop coming. After the first visit you know the number we expect, and it is written down. Most people have 3 to 7 follow-ups after the first visit.

  1. The plan is on paper after visit one

    What we found, what we will do, and the number of visits we expect. You hold us to it. If the number changes, we say why.

  2. Home work takes about 10 minutes a day

    Usually 3 exercises, written down with how many and how often, so there is nothing to remember.

  3. A review visit, where we decide together

    Usually visit 3. We look at what has changed and choose one of three things: finish, keep going, or send you to someone better placed. No open-ended treatment.

Who will I see?

Three physiotherapists. You see the same person every visit, and they write your plan. Pick by what they mostly treat and which days they are in, or take whoever is free soonest.

  • Maya Lindqvist

    Physiotherapist and clinic owner. In Monday to Thursday.

    Low backs, necks, and recovery after surgery. Speaks English and Swedish.

    Book with Maya
  • Daniel Okafor

    Physiotherapist. In Monday, Wednesday, Thursday, Friday and Saturday.

    Knees, hips, ankles, running and sport, and knees after surgery. Speaks English and French.

    Book with Daniel
  • Hana Petrov

    Physiotherapist. In Tuesday, Wednesday, Friday and Saturday.

    Shoulders, dizziness and balance, and pelvic health. Speaks English and Czech.

    Book with Hana

All three are Registered Physiotherapists, Reg. #00000 (demo). Jules is at the desk and does the insurance.

Written examples

What do people say afterwards?

These three are invented for this demo. No real patient wrote them. A real build takes reviews from the clinic's own Google listing, in wording the clinic approves. Each one answers a question people ask before they book.

  • Written example

    I put it off for a year because I thought it would hurt. Hana said before each thing what it would feel like, and that I could tell her to stop. I never had to. By the third visit I could reach the top shelf again.

    Ruth, Cavell Point
  • Written example

    The plan said 6 visits. At visit 5 Daniel said the knee was doing what it should and told me not to book the sixth. The sheet is still on my fridge, 10 minutes a day.

    Tomas, Lowmoor
  • Written example

    The price on the website was the price at the desk. Jules put it through my plan while I was doing up my coat. I paid $20, and the receipt was in my email before the 14 bus came.

    Anneke, the Foundry

Where are you, and when are you open?

212 Ferrier Hill Road, Unit 3, Tarrow Bay (demo address). On Ferrier Hill, above the harbour.

Monday to Thursday
8 am to 7 pm
Friday
8 am to 5 pm
Saturday
9 am to 1 pm
Sunday
Closed

Free parking behind the building. The 14 bus stops outside.

Step-free front door, and the washroom is on the same floor.

Phone and text are answered during opening hours, on the same number. Email desk@heronwater.example for anything that can wait.

An empty treatment room in morning light: a padded table with a linen cover and a folded slate blue towel, a pale wood cabinet, a sheer curtain and a fern
One room per patient, and the door closes.

Book a first visit

45 minutes, $115, no referral needed. You leave with your plan on paper.

Not sure physiotherapy is what you need? Call and ask. The call is free and takes about five minutes.

Built by Arkline. A five-page site, $1,350. See how it was built Start yours

Why it’s built this way

  1. A plan card stands where the photo usually goes A sore person opening three clinic sites sees three photos of someone on a bench. What this clinic actually hands you at the end of a visit is a written plan, so the first screen shows one: the problem, the number of visits, the home work, the review. The same card closes every service row and becomes the summary in the booking flow, so a visitor has met it three times before pressing the button and can describe it a week later, which is what a brand is for. The look follows the same rule: one blue, cool paper, one warm tint, one grotesque for the headings, and no stock image of a spine. Each is a choice you can defend, not a theme that happened to be available.
  2. Four checkable facts before any service is named Nobody leaves a physio site because the list of treatments was short. They leave because three questions went unanswered: do I need a referral, what does it cost, and will my plan pay. So the second screen answers exactly those, with numbers a person can check. No referral. First visit 45 minutes, $115. Direct billing to most plans. Open to 7 pm. Each is a fact rather than a claim, and that matters: a line about caring staff can be doubted, but a price and a closing time can be tested in one phone call, and a site that survives that test is believed about the rest. Four lines that answer objections do more than a paragraph that describes the clinic.
  3. The first visit, described minute by minute The question that stops a first booking is not which service. It is what will happen to me in there. Most clinic sites never answer it, so this one lays out the 45 minutes in order: ten to talk, fifteen to look and test, fifteen of treatment, five to write the plan, plus what to wear and what to bring. Those four numbers are the only large numerals on the site. Everything else stays at body size, so the figures that reassure are the ones that carry weight. The section also does quiet work on price. A visitor is silently asking what $115 buys, and the answer is 45 minutes with one physiotherapist who ends by writing things down. Beside the timeline, the fee reads as fair.