Every site, built the same way. Here is all of it.

1. Discover. A free 30-minute call, then a one-page brief you correct until it is right. Nothing is designed until you agree with it.
2. Design. The words are drafted first, then the screens. You send one consolidated set of notes and we work through every one of them on the same link.
3. Build. Hand-coded, no templates, then a fixed launch checklist run on every project before anything goes live.
4. Launch. Live on your domain, in accounts in your name, with every file and login handed over. Then a tuning window, and the plan carries on.

A one-page site is live in one to two weeks; a five-page site nearer three to four. You get a fixed quote in writing after the call and it only changes if the scope does. The full nine stops are below

1. Discover

   1. 01

      The call

      Under a day

      What happens

      It starts with a free call, about 30 minutes, with the person who will design and build your site. We ask how customers find you now, what they ask when they get in touch, what a good job looks like, and what the current site does or fails to do. By the end we can tell you how many pages you need and which plan fits, Foundation, Growth or Partner. If we are not the right studio for it, we say so.

      You get

      A short proposal in plain words: what we heard, what we will make, what is included, how long it takes, and the price in writing, the monthly figure and what the first payment covers. The terms sit on the same page. The number moves only if the scope moves.

      We need from you

      Half an hour and straight answers. If there is a site you like or a competitor you rate, bring the addresses. If you have numbers, like how many calls a month come from the site, bring those too. No documents yet.

   2. 02

      The brief

      1 day

      What happens

      After the call we turn what we heard into a brief. Who the site is for. The single message it has to carry. What a visitor must be able to do. The pages, if there is more than one, because the page count is what moves the price and the time. What is in scope and what is not. It fits on a page and it is written so you can argue with it. It also sets the direction for the look: what the brand should feel like, and what it must never look like.

      You get

      The brief, one page, for you to correct. Once we both agree on it, we invoice one month: $149, $299 or $499 depending on the plan. That payment is month one, not a build fee, so nothing is charged twice. Then a start date, and design begins. Nothing is designed before this, so nothing is wasted.

      We need from you

      A careful read and blunt corrections. Your logo files if you have them, a handful of photos, and the address of the current site if there is one. Then your sign-off and the first month, which is what gets the work moving.

2. Design

   1. 03

      Copy draft

      1 to 2 days

      What happens

      We write before we design. Every heading, every paragraph, every button label and every line in the form, drafted by us from the call and the brief. It is written the way you talk to a customer, not the way brochures talk. Where we have your facts we use them. Where we do not, we leave a plain question in the text so nothing gets invented. The words keep changing as the screens take shape, so this is a draft, not a final.

      You get

      A draft of every word on the site, in one document, laid out page by page in the order a visitor will read it.

      We need from you

      Your facts. Prices if they belong on the page, hours, the areas you serve, licence or registration numbers, the way names should be spelled. Then a read-through, marking anything you would not say out loud to a customer.

   2. 04

      First screens

      1 to 2 days

      What happens

      The first design is not a picture of a website. It is the website, started. We build the top of it for real and send you a private link. On your phone you see the header, the opening screen and a section or two, with the draft words in place, and you can scroll it, tap it and pass it around. On a one-page site that is a good part of the whole page. On a bigger site it is the home page and one inner page, so you can see how the design carries across. The plan you chose does not change this stop. The number of pages does.

      You get

      The link, and a short note from us on what to judge at this stage and what to leave for later. The feel, the order, the tone. Not the commas yet.

      We need from you

      Open it on your phone before anything else, because that is where most of your customers will. Live with it for a day. Then one set of notes, gathered up, within a couple of days. First reactions are useful here, so do not polish them.

   3. 05

      The revision round

      1 to 2 days

      What happens

      You send your notes and we work through every one of them on the same link, so there is nothing to download or compare. The copy gets refined alongside the design here, because a headline reads differently once it is sitting on a screen. One round is included on every project, and this is the stage that uses it. A round is one set of notes sent together, not a trickle of messages across a week. Anything past that round is quoted before we start it.

      You get

      The updated link, and a design and a set of words you are happy to build on. At the end of this round you sign both off, and we build to them.

      We need from you

      Your notes in one message, within a couple of days, and a clear yes when it is right. After the yes, the words are fixed. They can still change later, we quote the change before we make it.

3. Build

   1. 06

      Build

      1 to 3 days

      What happens

      We build the whole site from the signed-off screens, and we write the code ourselves. Every page. The form, wired to your inbox, that tells a visitor what is missing before it sends. Photos cut down to a size a phone loads quickly. Motion tuned by hand and switched off for anyone who has asked their phone for less of it. A title and description for every page, so Google knows what each one is about. Reviews set on the page in the wording you approved. The link keeps updating as pages land, so you can watch the site fill in.

      You get

      The finished site on the same private link, every page, at every screen size. Plain files underneath: no plugins, no platform, nothing that needs updating to keep working.

      We need from you

      Any photos still missing, or a short list from us of the shots to take with your phone. The reviews you want on the page, from your Google listing, in the wording you are happy to show. That is all. This is the quiet stretch for you.

   2. 07

      The final check

      1 to 2 days

      What happens

      The same careful read, on the finished build. You go through every page on your phone first and then on a bigger screen, and send one set of notes. A word, a photo, a section in the wrong order, a link that goes nowhere. We fix it and the link updates. Check the small facts hard at this stage. The launch checks run against exactly what you sign off, so a wrong digit is far cheaper to find now than after launch.

      You get

      The final version of the site, with your notes in it, ready to go live. Anything we got wrong, and any fact that slipped through, is put right here at no charge.

      We need from you

      One careful read of everything, especially the phone number, the email address behind the form, prices, hours and spellings. Then a written yes. After that, we do not change a word without asking you.

4. Launch

   1. 08

      Launch checklist

      Under a day

      What happens

      Before anything goes live we run the same fixed list on every project. Every link and button pressed once. One message sent through the form to prove it reaches you. The page that catches a mistyped address. The preview card that shows when your link is shared. Photos compressed. A pass on a phone, a tablet and a laptop. Then the accounts: your domain registered in your name, hosting set up, the padlock issued, the sitemap submitted, and Google Search Console verified on your own account so you can watch it. If you are replacing an old site, its old addresses forward to the right new pages, so old links and old search results still land somewhere useful.

      You get

      The site, live on your domain, and the ticked checklist so you can see what was done. The monthly fee continues here: $149, $299 or $499, on the same day each month. Then the handover: the source files, every login, and a one-page manual that says what you own, where each piece lives, and how to request a change.

      We need from you

      Access to wherever your domain is registered, or the go-ahead to register one in your name. The address that should receive form messages. The number every call button should dial. The hosting is ours while you are on a plan, so there is nothing for you to do. If you have asked to run it yourself, a few minutes on a screen-share sets it up under your own email. And the word go.

   2. 09

      Tuning window

      After launch. Not counted in the one to two weeks.

      What happens

      The site is live and real people are on it. For a short stretch after launch we keep an eye on it: whether the form keeps landing, what looks off on a phone we did not have in the room, what your first customers say. Small things get fixed without a conversation about money. A heading that wraps badly, a photo that wants a different crop, an hour that changed. New pages, new sections and new features are not tuning; those get their own quote first.

      You get

      The fixes, included. After that, what happens is the plan you already picked. The plan carries on, with hosting, monitoring and your monthly changes running as they are, and one line in writing ends it any time.

      We need from you

      Tell us what you notice, and what your customers say. Send us the edits you want each month. That is the whole list.

• Fast on a phone

  Plain files and small photos, so the first screen is up quickly on a weak signal.

• Works without JavaScript

  Every section and every form is in the page itself. Script adds the motion and the field checks. Switch it off and nothing you need is missing.

• Keyboard usable

  Every link, button and field can be reached with the Tab key, and a visible outline shows where you are.

• Respects reduced motion

  Turn on Reduce Motion and the site stays put. Same content, same buttons, nothing sliding in.

• No cookies of our own

  The site itself sets no cookies, so there is no banner in the way. Analytics, if you want it, counts visits without cookies or personal data. An embedded map or booking tool follows its maker's rules, and we tell you before one goes in.

• Sitemap and Search Console, in your account

  Google gets a sitemap on launch day, and Search Console is set up under your own login, so you can watch what it finds.

• You own everything

  Code, design files, domain, accounts: all yours, all in your name. Move them anywhere, whenever you like.

• Ongoing care, optional

  On every plan we host the site, keep it secure and make the changes you send, month to month. If you would rather run it yourself, we quote the site outright after the first call and you take the files. It is your site either way.

Asked before most projects